Image Motorcycles and Scooters - Logo Design

Image Motorcycles and Scooters - Logo Design

Murray McLachlan, Managing Director at Image Motorcycles and Scooters, approached me with the opportunity to design his company’s corporate logo. Two design agencies were working on the design, though were unable to produce the design required. Image Motorcycles and Scooters specialise in servicing all types of motorcycles, stock the Coast’s largest range of accessories and are authorised dealers for certain makes of motorcycles. The company is based on the Central Coast of NSW in Australia. I asked what the new design should say about the company, and key words such as attractive, modern, professional, fresh and lively were suggested. Concepts were developed and presented to Murray, after a number of modifications this was the chosen design. Motorcyclists are a unique market with adventurous quality, capturing this market required a distinct, conceptualised design. The logotype was formed by customising the type design Gothic I chose this font due to the uniform stroke weights along with adhering to a certain mechanical purity. It’s an elemental, no-nonsense font, therefore a good match for any motorcycle company. Individual characters were amended .Individual characters were amended by linking the letters through the free flowing and smooth swish. Concept was to relate to and provide the sense of riding a motorcycle. When the mark is used in isolation (without the name) it clearly tells a relevant story. The icon can be used as a separate design element for a variety of purposes e.g. pin badges, watermark, embroidered motif, icon on website etc. Overall, this logo is strong, forward and depictive of the business. Design was intended to capture a well known stereotype and success is proven in the growth of Image. As well as a new logo design, the company asked for a fresh business card design. Logo was applied to business cards, letterheads and also in large on the shop front.

Design Project Details
Business: 
Image Motorcycles and Scooters
Location: 
Gosford Central Coast NSW Australia
Category: