Graphic Design Business - Logo Design

Graphic Design Business - Logo Design

This fresh logo was created with creative professionalism in mind. Design Intentions is a small graphic design business that’s qualified, reliable and creative. Suggestive key words and terms for what the design should imply about the business were; high quality, detailed, innovative, fresh, reliable, attention to detail, precise, creative, modern, attractive, effective, conceptual and simple and straightforward. For ease of recognition the style design was to be a logotype. Logotype is where the brand name is incorporated into a uniquely styled type font treatment; the advantage of this is it communicates more readily than other logo design types. The two words ‘Design Intentions’ were to be expressed as one whole, to hint that the words combined are one meaning. The design engages the lettering from the ‘g’ in ‘Design’ to sit within the line ‘Intentions’ and be the ‘o’. The ‘D’ for Design also involves both initials D and I for the stand alone symbolic identifying logo. The type face Goudy Old Style was the font to chosen with due to the smoothness, individuality and elegance of the letterforms. The small quirky element displayed in the play on the font manipulation in the icon is intended to intrigue the eye, capture interest and achieve a creative and reliable brand. Overall an ideal graphic work, with the font carefully selected and juxtaposed to express Design Intentions’ creativity and modernism. The one colour green represents loyalty, freshness and down to earth. When design is reduced in size design it retains clarity, is instantly recognisable and remains memorable.

Design Project Details
Business: 
Design Intentions
Location: 
Moruya South Coast NSW Australia
Category: