Aboriginal Employment and Training Company - Logo Design

A simple, yet powerful logo was the clients’ demand, as well for the design to remain mainly text-based. I suggested we experiment and incorporate the text with the image into a more unique and stylish design. The typeface was created by hand rendering letters on a pen tablet, this provided for a less formal and more unique and natural mood. An image of an eagle was stylised and integrated to be centred within the text. Elements unite to convey a native and earthy sense, while maintaining a completely distinct look. This elemental, no-nonsense font enhances the visual identity of Gudhuga. Professional, forward thinking and flexible were the drive behind the design concept.