First Tracks - Magazine Advertisement

First Tracks - Magazine Advertisement

Michael Smith, Manager at First Tracks, approached me to design a full page advertisement for a Snowboarding Magazine. The design was to advertise the business and exhibit the majority of the logos for the brands of products that can be purchased in store. To catch attention, I reproduced an illustration of Johnny Cash and positioned in the centre of the page layout. The typeface for First Tracks was tweaked by amending individual characters (rounding various corners) of the standard font Helvetica to form a more personalised mark that was smoother and more free flowing, such as the sport of snowboarding.

Design Project Details
Business: 
First Tracks Snowboards Jindabyne
Location: 
Jindabyne NSW Australia
Category: